#1308| The Socialite Camera (and yes, win yourself one.)

Currently listening to:we found love by coldplay
status:feet sliced bloody PEK CEK LA

Hi guys!

Boy, do we have a lot to talk about. A whole bunch of stuff has happened over the past few days. But before that:

Sick of me posting up examples of great advertisements and campaigns yet? Maybe you’d rather be a banker or doctor or lawyer and honestly don’t want to see any more advertising campaigns? Well, too bad. By nature of my job i see them everyday and they’re too amazing not to share.

Another awesome ad campaign sent out via round robin email in the office.

Highlights from the Cannes Lions 2012: Mercedes-Benz B-Class F-Cell’s “Invisible Drive”, an entry for the Cannes Lions Environmental Design, Exhibition and Live Events category. So amazing.

And effective, too:

The YouTube video was watched more than 10m times. It received 60,000 ‘likes’, 14,000 comments and 21,000 users selected it as their favourite. Our documentary was ranked as no.1 in the ‘Viral-Video-Charts’, beating superstars such as ‘Akon’ and ‘Pitbull’. During the campaign the search terms ‘F-Cell’ and ‘Invisible Mercedes’ enjoyed a disproportionate increase. Several international newspapers, TV and radio stations spread our story. However, not only them: our target audience turned into brand ambassadors, too. Overall, the campaign gained over 450m media impressions around the globe, helping to increase the awareness of Mercedes-Benz F-Cell technology by 43%.

– Excerpt from the Cannes Lions website

For those of you who don’t know, the Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Christel is currently in the land of longchamps now for the festival too! Somehow i need to get my ass there within the next three to five years… i might spontaneously combust just looking at all the ads i wish i’d crafted though.

Besides that.. I have also rediscovered my extreme lack of will and determination in my money saving plan. In other words, nothing new.

I do not need a new bag, I told myself. I do not need a new bag i do not need a new bag… I bought three pairs of Steve Maddens.

Gorgeous, aren’t they? I know, i know. I should be contrite with guilt. But there’s no point lying, because i’m really not. Im actually really pleased with myself.

Many thanks to Bex who helped me get a discount on the shoes!!! For the rest of you, the Robinsons Expo sale is ongoing till Sunday 🙂 I went back and got another two pairs of shoes yesterday, one dark brown leather ankle bootie heel from the UK and another pair of patent cream flats that look a little bit like XiaoQi’s Tory Burches except they do not cost 900 dollars.

The black glitter stilettos from madden pictured above are a bitch to wear though. I wore them today and though the sole was incredibly comfortable, I’d forgotten to account for the glitter edges which were rough and pretty much sliced my ankles bloody. I ended up making off with Pearlyn(my colleague)’s slippers after work because my ankles were gory, like horror movie SAW-worthy gory.

Are you relatively frustrated at the lack of How To Win A Camera As Per PROMISED From Your Blogpost Title yet?

Sorry guys, I’m being deliberately annoying. The thing is, Sony just passed me their new Cybershot WX100 camera to play with earlier this week. (Rather, I got it from Waggener Edstrom, their PR firm) I googled it and i came across this description which i thought suited the camera perfectly: the Socialite camera

Look at how tiny it is! It’s smaller than my phone!

There are DSLRs, and then there are Semipros, and then there are compact cameras. When i was making my decision last January on which camera to buy, the reason why i bypassed the semipro stage and went straight to my DSLR from the fujitsu compact i was using at the time was because i thought i would end up with a dslr anyway and it didnt make sense to splurge 6 or 700 dollars on a semipro and lust after a dslr for two years before upgrading it. Also, semipros are kind of big. At least the one i had my eye on, the Olympus PEN, is.

Well I’ve never regretted it, and I’m still wildly in love with my DSLR, but the one thing i’m not so hot on is the bulkiness of the entire package. It kind of restricts the bags i carry to large totes, which i do like, except i buy all these evening clutches and they just sit around sadly in a corner with noone using them.

The Sony Socialite aims to remedy that- its currently the smallest and apparently the best on the market of its genre, very ‘handbag sized’ as evinced by the photo above.

As a side note, i’m very taken by the words ‘handbag sized’ these days. Like, a ‘handbag sized’ novel i can pop into my clutch and read on the train to work.

I brought it out last night and today, so here are some photos for your perusal. Obviously not DSLR quality, but rather decent for a compact i think.

Dad’s birthday dinner at Sushi Tei
Happy birthday Daddy! 🙂

See, there’s this background defocus mode which imitates the effect given by prime lenses on the DSLR.

Anyone hitting sushi tei anytime soon should definitely try their black sesame ice cream. it’s awesome. And also, nostalgia in the form of frozen strawberries, the kind they used to have at Mosburger!

Also, a meeting this afternoon on this exciting but not very difficult to guess project Andrea and I are working on. We headed to Food For Thought- i’ve never been there, and i am VERY IMPRESSED by the wild berry pancakes that i ordered. I can’t say the same for Andrea- all she ate was fungi ie. her side dish of mushrooms.

Looks good, doesn’t it. You know what else looks good?

The Ridiculously Photogenic Andrea.


And the not so photogenic me. Here I’m demonstrating the (also amazing) camera on the nokia lumia 900, which i will do a review on (really) soon (i promise).

Who we had our meeting with. Have you guessed what our project is yet? I’m leaving it at that for now because there is nothing more annoying than someone who starts but doesn’t finish a thought.

We’re testing out the ‘smile shutter’ function on the Socialite- i know, I’m “late to the party” as Miko so elegantly put it. The smile shutter function has been around for awhile, on Sony cameras. I LOVE THIS SMILE SHUTTER FUNCTION. Let me explain.

For non sony users, the smile shutter is a function that basically triggers a shot on the premise of a smile. You don’t have to press any buttons, just grin at the camera and the shot fires. This is particularly useful for group shots- can you imagine? Instead of rushing to fit everyone in the frame before the timer goes off, just tell everyone to frown until you’re picture ready then all smile at once!

The image of this happening in my head is just cracking me up, i tell you.

But what i really like about this, is the smile meter that pops up. When you frown (see above, pic 1), the smile meter drops all the way to a zero. It’s hilarious. Okay, only i found it hilarious. But it’s pretty funny, i think.

Also, the camera picture quality is conspicuously better in the daytime, as with most cameras. Here, a shot of the people i work with in indoor lighting

Miko and Fanaa


I was gushing about the smile shutter function to one of my clients during this meeting we had earlier on (insert miko’s late to the party comment here) and these were some of the shots the camera fired while on smile shutter mode.


if you want this camera but are a broke and struggling student like me, Sony is giving away the Socialite via two competitions:

1. the #moreinless twitter contest

what you need:
a. a twitter account
b. stellar secondary one english paper two summary skills

You need to justify why you deserve to walk away with the Cyber-shot WX100 in as few characters as possible via Twitter. It’s a concept that is really relevant to their product, because they’re trying to show how less is more. I would probably like this contest more if i weren’t so bemused by the fact that i actually did propose something like this to another client (different industry though) of mine, but it’s still pending and if we do it now everyone’s going to think we copied Sony. Maybe next time..

The contest is ongoing, from now till July 2nd. They’re giving away one camera per week, so go try your luck!

2. More Zoom in Less Room contest- Guess and Win

what you need
a. LEGENDARY Draw Something-esque skills

Sony’s releasing five zoomed in pictures each week, and you have to guess what the original picture is of. Four cameras are up for grabs in the contest which spans over four weeks, and the first contestant to correctly submit all five entries each week will win a Cyber-shot WX100.

The contest is only starting on the 10th of July, and runs for approx a month till 6th August. You can access the competition here on the 10th, but meanwhile it’s a pretty sick microsite detailing different aspects of the camera which makes me wish i were a web designer.

That’s a total of 7-8 cameras Sony’s giving out over this and next month, so do go try your luck! It’s really a sweet camera- though it’s early days yet, given how i just got it. Really great timing though, i was dreading lugging the dslr around for Seniors camp and this year’s Freshman Orientation Camp. (I’m a senior attached to the Klaus OG, SIGN UP NOW)

Oooh, and one last thing. It looks like Twitter is down, and for the first time the fail whale isn’t anywhere to be seen! It is also probably a statement on how exciting all our lives are that this absence of a fail whale is capable of producing this much buzz in our lives.

PS. (Yes I’m well aware that my post is rather incoherent today but give the girl a break, i’ve been working late nights and my ankles are bleeding. that didnt make sense either, did it? See what i mean.)


#1307| Social Touching (?)

Currently listening to:nothing
status:a little bit zoned.

Hi Guys

this above is the view i look at everyday while walking out of the office.
i have a theory about this view.

I think its intentionally built to look pretty so when you work late you can’t help but feel rather mesmerized into a state of happy calm looking at this. This also distracts you from realizing that you were working late.

It’s ingenious.
I think its a very plausible theory.

Anyway. After work today i went to get my nails done with Pearlyn because i am a superficial being who takes comfort in trivialities and small luxuries, okay. For some reason every time people ask me where are you going and i say oh to get my nails done they roll their eyes at me or give me a oh-you-child look. I don’t roll my eyes at you when you yabber on about the new chainsaw upgrade in L4D, do i? There you go.

Base is hot pink with the french tips done in Designer.. De Better!, my current favorite nail polish color from OPI’s muppet collection.

Today while doing my nails i wondered what it is that makes people who are normally so averse to being touched, willingly flop their hands into that of a strangers. If you describe it out of context it sounds strange, it really does. A lady picks up your rather flaccid hand and massages it, touches your fingers individually and paints them.

And then there are things like salons, and massage parlors.

People plopping down wrapped in only a towel to be poked and rubbed and prodded all over by a virtual stranger, or sitting in a cushy chair and handing over one’s head to a hairdresser to run his/her fingers through your hair.

I think what i am saying is
It’s just awkward
I need to focus my thoughts on things that make more sense and not things like social touching ew

oh yes
lastly, yet another advertisement i wish i’d thought of first



#1302| If any bank can pull this off, it’s probably OCBC. (In other news, win yourself an ipad!)

Currently listening to:Comes and goes (In Waves) by Greg Laswell

Hi guys,

So, i know you all clicked on this because of the ‘win an ipad!!!!‘ bit up there in the title (see, i know how my readers think!) but before that:

Guys, my cat is RIDICULOUSLY popular on facebook. I posted this up right before i went to sleep with her curled up on my sheets like this, and i woke up to 40 and counting likes and a bunch of private messages inquiring if she had siblings/was pregnant/was for sale. And when i post up a picture of say, the current book im reading, noone gives a shit.

This reminds me of a sofa conversation i had with my sisters the other night.

Baby sister: “wow check out this amazing singer i found on youtube.. wait a minute, why does she only have five hundred views??this is a great song!!”
Middle sister: “lul check out this cat on youtube meowing. FOUR MILLION VIEWS.”

People on the internet love cats is what we concluded.

Right after i typed this i turned around and yelled, ATHENA BABY, YOU’RE POPULAR! And she didnt care. Oh well.

Anyway, to the point.

I’ve been a fan of FRANK by OCBC ever since I got the invitation to be one of their initial fifteen digital influencers mid last year. No, this isnt an inflated sense of ego speaking, it’s the voice of someone tired of long DBS ATM machine queues and cumbersome confusing bank websites. In any case, the OCBC Launch of their new banking site i attended at Group Therapy back in September last year had smoked salmon canapes instead of the normal cubes of raw food companies somehow like to serve, and i was won over. I really, really like salmon, okay.

Since then, FRANK by OCBC (their new youth bank) has been rolling out one great initiative after another- have you SEEN their beautiful banking site??? – and it seems to only make sense that their next campaign is premised on Pinterest.

Charming: even the theme colors of Pinterest match the OCBC colors.

The brainchild of the gorgeous Sarah Chong from Wild Interactive, the campaign leverages on two vital principles of social media strategies- the incredible appeal of the highly visual, and co-creation. Did you know that the Vitamin Water drink by Coke was completely co-created by the Coke community, right down to the label design and drink ingredients? Now you do.

Now to the ipads you all were eyeing.

Basically, this campaign is a search for a new FRANK by OCBC card design. They put out a call for the FRANK community to create a new pinboard named #FRANKbyOCBC Card Design, and pin images which you think will best inspire a new card design. The three winners will get a special FRANK card printed with your new design, and .. yes yes, the latest ipad.

Oh and also, bragging rights for the rest of your life, having a credit/debit card with your design on it. I mean, COME ON.

this is the judging criteria, in case you were wondering.
No need to get all your friends to like your board or anything like that! Personally, i dislike like-baiting competitions, though i understand why companies would employ it in their campaigns for virality’s sake.
But, dont you ever get tired of being asked to like this and that and asking your friends to like pictures they honestly dont give a hoot about?

The entire inbuilt custom application tab for facebook is well designed, clean, neat font with a designer slant. Quirky enough to look like it has a personality, yet not too outlandish so as to undermine it’s professionalism. Very much like a shoulder length hair cut actually- long enough to look swishy yet short enough to remind whoever you’re conversing with that you’re probably smarter than them? Well, i dont know what that means for my waistlong hair so nevermind im not continuing down this train of thought.

And there you have my shameless self plug.

I (obviously) entered too, because i read the T&Cs back to front and theres nothing in there about OCBC digital influencers not being able to enter. It drives me crazy every time i run a campaign for a client and I’m not allowed to enter, like last year’s AirFrance/KLM valentine’s day competition. AIR TICKETS TO EUROPE!!!! But the ’employees and family/relatives of may not enter’ clause gets me every time.

This is my own pinterest #FRANKbyOCBC Card Design page! I started out pinning pictures of cats and sketches like this:

My life, every morning, except slightly less glamorous.

And then the more i pinned, the more convinced i was that FRANK should totally launch a superhero comic/ fairytale graphics range of cards! Im currently using the galaxy design, courtesy of FRANK, but i would drop it for one of these babies anytime. I’m still deciding between a Batman and Ironman graphic designer card in my head, from the imaginary line of cards that they’ve already launched in my brain.

It would be like one of those insane macdonald hello kitty crazes, except with unisex appeal. I would seriously go mad changing my card design every month or so. Gotta catch them all, and all that. No wait, that’s Pokemon. Ah, now that’s a thought.

Peruse the rest of the Marvel, DC, Pixar and Disney graphic designs i pinned here: http://pinterest.com/jemmawei/frankbyocbc-card-design/

You can enter the competition here.

I wrote a Very Pinteresting Deck (ha ha, im so punny i make myself chortle) late last month, and noted how companies in Singapore seemed slow to catch on despite Pinterest being huge in the US. I know Metro Singapore made small waves by being the first retail departmental store in Singapore to create a pinterest page, and it comes as a nice surprise that a bank is also at the frontier of such a trend. Very nicely done, FRANK by OCBC.

Banks seem to be trying to move away from the stuffy image a financial institution is burdened with, and social media seems the obvious choice of poison. First, it was Standard Chartered with the World’s Coolest Intern initiative, and now we have OCBC being the hippest bank in town.

Your move, DBS.


#1299| Insanely creative advertisements.

Currently listening to:Hey Ya by Obadiah Parker

Hi guys,


keep the 28th of july free.x
More details to come, hopefully early next week!

Moving on, work is moving towards the scope of mobile increasingly. Today a representative from Mobext came down to conduct a mobile training workshop- and i thought i’d share a few intriguing case studies. The kind of stuff advertisers’ dreams are made of.

1. Tesco’s QR code case study

A campaign run in South Korea for Tesco, the giant supermarket brand. I’d love for something similar to happen in Singapore, but i don’t know if our newly revised 2gb data caps can handle it.

2. Clear Shampoo’s QR code Hair tattoo case study

This reminded me of Ju’s hair tattoo awhile back. It’s really innovative- turning your customers into your brand advocates, and marrying the offline and online curiosity generated into a brilliant campaign. If you like it so much, why don’t you do it, jem? you ask. Well, I’m terrified of cutting my hair and this is a legitimate phobia so get off my back about it. If everyone else does it its totally cool though.

3. Axe’s Wake Up Call service

I wouldn’t mind being woken up by that, i think.
They were nominated for the Cannes Cyber Lions 2008, but i don’t know if they won.

Essentially achieving top of mind awareness for their brand by starting off each individual’s day with a reminder associated with Axe. Curiously, it reminded me of Carly Rae Jensen’s Call me Maybe, only performed by a bunch of SNSD lookalike girls in hot shorts and curly hair.

4. Lynx Excite’s Angels Falling ambushing London’s Victoria station

Another one that was wildly popular with the guys, i must imagine.

Just to add context to this video- Lynx is a brand of deodorant, and their tagline is Even Angels Fall as in, you’ll smell so good and exciting that you’ll cause even angels to fall. Slightly cliche, but worked wonderfully here. A splendid example of how augmented reality can be integrated into your campaign.

5. ibutterfly iphone app

Insanely cute, i’d love for this to hit singapore!

Basically, you collect butterflies and they give you coupons or discounts. You can trade butterflies with your friends too. It’s like a cutesy version of pokemon trading cards and foursquare. And it works- I REALLY WANT THIS APP TOO.

and lastly:

6. The star hub’s musical fitting rooms

Nominated for the Cannes Lions 2011.

This is the kind of thing i can imagine the likes of Syaf and Fee digging. Letting music and clothing taste curate each other- my only concern is, what happens if your neighboring dressing room is playing metal while you’re dressing in a tutu? Also, queues are obviously not a concern for them in this video, but all I’m saying is if i get into one of those dressing rooms, the party is on. And if you think you can get me to just try on the clothes and leave, you’ve got another think coming.

Six examples of fantastic advertising campaigns made of stuff all of us dream of. You orchestrate a campaign like this, and for the rest of your life you can walk into serious meetings in sneakers and jeans and last night’s pullover. And when they ask you exactly what you think you’re wearing, you can go Chill man. We’re in creatives. We can wear whatever we want. And noone will bat an eye.

I hope you enjoyed the case studies as much as i did! I conducted a social media 101 workshop last week for a bunch of media managers, and my key takeaway was:

Clients all want the same thing. To go ‘viral’. (though half of them probably don’t know what they mean by the word viral but thats another point altogether) And Consumers all want the same thing- An easier life. Well, they want free stuff mostly, but besides that they want an easier life. Every campaign you run should aim to fulfill this massive desire to make your consumer’s life easier, and things should take care of itself from there on.

In any case, i have news. I can’t believe I’m saying this you guys, but i’ve finally succumbed and joined foursquare. This is after one year of vehemently shouting NO, ITS STALKERISH AND FREAKY AS SHIT AND WHY DO YOU WANT TO LET PEOPLE KNOW WHERE YOU ARE ALL THE TIME ANYWAY???? Trust me, Christel had an absolute ball of a time rubbing this in my face during lunchtime.

I was going to lie and say that it was part of an experimental research thingy I’m doing for one of my client’s social media campaigns, but then i was like yknw what, sod it. Im going to open myself up to judgement and tell the truth.

You see the thing is, I’ve got mild sheep syndrome. I get horribly paranoid whenever it seems as though i might be missing out on something fun. This is also why when i first started blogging, i had the compulsive urge to create an account with every single blogging host out there. Livejournal, WordPress, Blogger, Xanga, Posterous, Tumblr, you name it. I also get upset when i feel as though I’m left out of things all my friends are privy to, like the Shaker Fries Appreciation Club.

So we’ve established that I’m a wuss who HAS to follow the trend or i get upset. This explains why i have about three pairs of high waisted shorts that make me look like humpty dumpty which I’ve collectively worn out about 1.87 times in my entire life. Other times i put them on and strut around and home in them trying to convince myself that i didnt waste 80 quid on a pair of unflattering shorts from topshop, or whatever. Can you imagine what it did to me to hear all my friends doing things like checking in and collecting badges??? I wanted to check in too. AND I REALLY, REALLY WANTED TO COLLECT BADGES.

So This happened

As you can see, i am contributing healthily to the general knowledge surrounding areas i frequent by peppering the foursquare community with useful nuggets of information.

Ha ha ha i am totally kidding. I just wanted the badges. Also, a mayorship or two.

I know what you’re going to say. Blah blah blah what a wuss she has to follow all these trends i bet she also says yolo at everything she obviously has no life outside of her online persona she must be so insecure. See, i said it for you already. Im making life easier for you, and following the basic rule of marketing and advertising! Wow, i sure do learn fast.


#1295| the wheel of death.

Currently listening to:fix you by cantamus girls choir

Hi guys

So you know what’s annoying? The Wheel Of Death.

For those of you unfamiliar, the wheel of death looks like this:

i finally got fed up with lugging around my fujitsu last year- it was a good 2+kg and it was a fantastic machine, also, it was hot pink so i got all sorts of compliments from random strangers (srsly especially during JC PW period), but it was a GOOD 2+KG- so i gave up and bought a macbookpro at the beginning of my college life.

my ex-laptop

Now, I’m not a huge apple fan. I hate the iPhone because i think its awkward and overrated and unimpressive, so by extension i also have a relatively antagonistic relationship with my iPad because its something like a huge iPhone. (It was a gift) But i love my iPod (mostly because i didnt have to pay a cent for it, won it in my first national blogging competition and it was a HUGE deal because before that my music source was my 256MB sony ericsson phone) and I’ve had it for a good five years now. I’ve also always been rather dazzled by the apple desktop computers and i always stop and stare when i pass them in challenger because they’re MASSIVE and VERY SHINY. Ok you know what i don’t know why I’m caps locking those words i sound like a child. i shall cease.

Anyway, i was won over by the macbook because 1. you don’t have to shut it down. i am a lazy ass so things like skipping the whole process of shutting down and waiting for it to start up is a huge deal to me. 2. the battery life is supposed to be amazing. 3. i like the macbook decals on etsy and now i would have a reason to get one (but as usual i procrastinated and one year later i still don’t have one. see above re: lazy ass) 4. no viruses apparently and 5. Its supposed to be super fast.

So imagine my chagrin when i first saw this.

At first i was confused and slightly panicked. WHAT WAS IT?! Why is there a rainbow colored carousel dancing around on my screen? Then i realized everything else was frozen and it was truly a horrifying moment. MY MAC WAS DYING. And I’d never even dropped it before! I was completely convinced that i was some sort of electronic jinx and started wondering if i could get a refund on it when everything returned to normal, so i assumed it was some sort of once off thing.

It happened again slightly over a month later, when i was out with PGC. “ITS HAPPENING AGAIN” i yelled, and grabbed the nearest person in fright, who happened to be an unfortunate Su.

“Oh.” She said, knowledgeably. “Thats the Wheel Of Death.”

She said it all casual too, and obviously that scared the crap out of me because she used the word Death in conjunction with my mac. Obviously being a mac newbie i assumed it was the equivalent of the Windows OS Blue screen of Death. After freaking out for a considerable period of time, the PGC informed me that it just meant my mac was lagging.

My first thought was, thank God, its not going to die. Thank God the entire PGC uses MacBooks or i wouldnt have known what to do.

My second thought was that too.

Then slowly, a third thought imposed itself upon me.

My Mac had lagged on me.
It. Lagged.

I felt so cheated. I bought my mac precisely because it wasn’t supposed to lag! Ever! Okay, fine, so it was only one fifth the reason i bought the mac. But one fifth is quite a lot, isn’t it? I mean, your nose is approximately one fifth of your face. If you take that away you’d look like voldermort. And one fifth of the approx 2k i paid for the mac is about 400 bucks. i could do a lot of things with 400 bucks. Fly to bangkok. Twice. And still have ten dollars left for a happy meal, or something.

See what i mean. Deal sites are the way to go man.

Anyway, i mentioned this to a few friends and all of them laughed in my face in a very lol you seriously think your mac won’t lag you think its magic is it kind of way, but i still feel somewhat discomfited by the wheel of death every time it appears. I also don’t know what the point of this post is besides to express my hatred for the wheel of death. Things like that are what gives me trust issues.

Yes yes i know what you’re going to say. What a spoilt brat computer lag also complain what a first world problem some kids don’t even have a computer but hello, i’ve been working on this all day

And being faced with the wheel of death ever so often is not particularly fun when you’re trying to work, okay. It’s incredibly frustrating. And yes, i just used that to conveniently show off my new deck! It’s an internal one i crafted for Havas, on Pinterest, the newest social media kid on the block with pretty impressive statistics for one so young. It’s very pretty and addictive too, very tumblr-ish concept except more adaptable to business models, but you need an invite to get in. They’re not difficult to get though- either request one from pinterest (you should get it in a few days), or alternatively, email me (morningcoffee@jemmawei.com) and i’d be more than happy to send you an invitation!

I also want to talk a little bit about Pinstagram- the web based equivalent of what would be if Pinterest and Instagram copulated and produced a love child.

Essentially a web based instagram application which also allows you to pull your feed pictures and pin them onto your pinstagram boards. Very visually appealing and easy to use- and so convenient too. I like it a lot better than ink365 and all the other web based interest applications!



Yeah, I’m just gonna keep doing that.

Goodnight, y’all.